Proton Cars has announced the appointment of Bob Hall to the position
of Vehicle programs integrator with responsibility for overseeing the
co-ordination planning of all of the companyÕs new model programs
reporting directly to the CEO.
Mr Hall will be based at the companyÕs headquarters in Kuala Lumpur
working with program managers to ensure the integrity and co-
ordination of each of the new model lines and advanced products
A native of the USA Mr Hall brings a store of expertise and knowledge
in the automotive industry including many years with Mazda where we
worked on the development of many models including the MX5 sports
car.
Educated at UCLA Hall spent 12 years working on many of the worldÕs
best-known automotive magazines including Motor Trend and
Automotive News before joining MazdaÕs product development
operation in California.
He emigrated to Australia in 1993 where he worked as the news editor
of Wheels Magazine in Australia using his encyclopaedic knowledge of
car development and the industry to unlock the secrets behind many
spy photos and new models.
According to Proton Cars CEO Tengku Mahaleel the appointment of Mr
Hall is part of the companyÕs strategy to utilise International expertise
to ensure products.
ÒBobÕs knowledge and expertise will be invaluable in tying together our
new model lines ensuring greater platform commonality and an
integration of our design philosophies,Ó said Tengku.
ÒProton is an outward looking and progressive car company keen to
embrace new ideas and international thinking and we are actively
recruiting people who are keen to challenge boundary thinking and
Bob is one of those people,Ó he added.
Bob Hall says the new position is in his opinion Ò a dream jobÓ.
Ò Proton can really be anything it wants to be, it has tremendous
resources including the expertise and knowledge of Lotus and a deep
well of engineering talent.
ÒWe are starting with a virtually clean sheet of paper and I am really
chuffed and excited,Ó said Hall.
FOR FURTHER INFORMATION
contact
John Startari
Proton Cars Australia
02 9828 9110
or
Jon Thomson
Thomson PR
0418 641 959
